KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

By Jina Lee

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

By Jina Lee

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

By Jina Lee

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

Filter by tags

Revolutionizing Skincare: Meet the Riddleshot Line and Its Innovative CICA REEDLE™ Technology at KBEAUTYX

The "CICA REEDLE™" contained in the Riddleshot line is a micro-sized mineral-derived fine particle ingredient designed to enhance the absorption of active components into the skin. Amid the rising demand for effective yet convenient home-care...

Perfumes Loved by Gen Z: The Creation Story of SW19's Signature Masterpiece

Marianne Nawrocki Sabatier is a globally celebrated perfumer and the lead professor at the Grasse Institute of Perfumery (GIP), part of PRODAROM, a prestigious French Perfumery Association with over 300 years of history. Renowned for...

TOOSTY × Chamisul Mouthwash Surpasses 1.2 Million Units Sold in Japan Just One Month After Launch

The collaborative mouthwash between Headquarter Co., Ltd.'s brand TOOSTY and Chamisul has gained immense popularity among local consumers, expanding its market presence. This collaboration product has been launched in major retailers such as Don Quijote,...

TikTok-Famous K-Beauty Brand Beauty of Joseon Launches First U.S. Popup to Target American Market

Alright, fam, if you’re not already obsessed with Beauty of Joseon, what are you even doing? 👀 We get it — K-beauty is a whole vibe, and Beauty of Joseon is leading the pack with...

PDRN: The New Must-Have in Anti-Aging Skincare

PDRN: The New Must-Have in Anti-Aging Skincare 🌱✨ Skincare fans are raving about **PDRN (Polydeoxyribonucleotide)**, a powerful ingredient known for its anti-aging and skin regeneration benefits. Originally used in clinical treatments for skin repair, PDRN...

Namwon, "The City of Love" in Korea

Discover Namwon: The "City of Love" in Korea 🇰🇷💖 If you’re into epic love stories, stunning views, and cool cultural vibes, Namwon in South Korea should definitely be on your radar. Located in Jeollabuk-do Province,...

Jeju SANNOLU, Famous for Its Delicious Matcha Latte in Jeju Island

  Cafe in West Jeju: Jeju SANNOLULocation & Address: 32 Nakwon-ro, Hangyeong-myeon, Jeju City Jeju SANNOLU is a cozy cafe located in a quiet area on the west side of Jeju, away from the bustling...

All About Lifting… Is It More Harm Than Good in Your 20s?

Non-surgical treatments like ‘ultrasound and radiofrequency lifting’ are popular for improving skin elasticity. As interest grows, so do myths such as, “Starting skin treatments in your 20s ages the skin faster,” or “Excessive treatments can...

Popular Korean Beauty Treatments Loved by Instagrammers

Face Care Eyebrow Lifting SurgeryEyebrow lifting enhances eye clarity by raising sagging eyelids, achievable through surgical and non-surgical methods. The surgical approach involves incisions around the eyebrow, repositioning the skin, and suturing. According to Director...

Isn’t Winter just stunning lately? Her makeup is absolutely on point!

Winter’s mesmerizing look in Whiplash has taken fans by storm. Her delicate yet striking makeup perfectly balances charm and sophistication. Here’s a step-by-step guide to help you recreate Winter’s alluring style with K-beauty essentials.  ...

Aespa’s Whiplash: The Global Hit and Its Fierce “Metallic” Makeup Look -– KBEAUTYX Uncovers the Secret

Aespa is back, turning heads globally with their latest release, Whiplash. Known for pushing boundaries with bold concepts, Whiplash is a prime example of how this K-pop powerhouse combines edgy music with unforgettable visuals. And...

Rosé's Secret Hair & Makeup Spot Revealed! #APT #APT

KBX - KBEAUTYX's secret agent has finally cracked the case of where Rosé got her hair and makeup done, LOL. We’ve got the scoop! 😎 #APT # APT Rosé made a stunning appearance at the...