KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Designing the Future: BLACKPINK’s “GO” and the Rise of AI-Era Aesthetics

By Jina Lee

With the release of their latest teaser, BLACKPINK once again demonstrates why they are not merely participants in global pop culture, but architects of it. Their upcoming track, “GO,” appears to be more than a...

Unplain: A New Breed of K-Beauty—Skincare That Treats Your Skin Like an Ecosystem

By Jina Lee

As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...

Is Percent Science’s Serum Really Comparable to Augustinus Bader’s $550 The Elixir?

By Jina Lee

At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....

GLP-1 and Facial Sagging: Understanding Skin Density Loss — and How Cellinol-5 Helps Support Skin Elasticity

By Jina Lee

GLP-1–based weight loss has changed how many people experience transformation. Results often come quickly, and for many, that progress feels empowering. Alongside these changes, however, subtle shifts in facial skin can appear—changes that are less...

Kang Hee Jae’s Latest Favorite: Dermafactor — Beauty Insights from Korea’s Original Icon Who Redefines Aging

By Jina Lee

When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...

G-Dragon & Stray Kids Win Artist and Album of the Year at MAMA Hong Kong — A Night of Tears, Triumph, and New Beginnings

By Jina Lee

At the 2024 MAMA Awards in Hong Kong, both G-Dragon and Stray Kids claimed the show’s top honors — Artist of the Year and Album of the Year. But what truly captured the world’s attention...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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What Makes a Great Skincare Product? Insights from a 15-Year Cosmetic Researcher by Mulgeo

  Q. What are some good cosmetics recommended by a researcher with 15 years of experience?  A. Sometimes when my friends ask me what kind of cosmetics I like, I answer, “Don’t use products that...

Celltem Bio's Percent Science has been recognized as a bioactive ingredient cosmetic brand by the Korean Intellectual Property Office (KIPO).

Celltem Bio (formerly Celltem Pharmaceutical) announced that its cosmetic brand, Percent Science, has been officially recognized by the Korean Intellectual Property Office (KIPO) as a bioactive ingredient cosmetic brand. The active cosmetics recognized by KIPO...

TWICE Drops Fire MV for ‘Strategy’ Ft. Megan Thee Stallion – Pure Vibes! Their style is on point—modern, fresh, and prettier than ever!

TWICE has done it again, and this time, they’ve taken their charm to a whole new level with the release of their music video for ‘Strategy’ featuring none other than Megan Thee Stallion. This collaboration...

Nudara: From Olive Young's No.1 to Global Expansion with KBX as Exclusive Partner for U.S. Market Entry

Nudara, a niche fragrance brand celebrated for its unique and captivating scents, is making waves not just in Korea but across the globe. Recently crowned No.1 at Olive Young, the go-to destination for beauty enthusiasts...

Dreamy Duo: JENNIE’s Perfect Look and Makeup in 'Mantra' MV

JENNIE in the 'Mantra' MV is nothing short of mesmerizing. From her chic blue and pale pink tweed mini skirt paired with a knitted cropped cardigan, to her stunning pink-meets-sexy makeup look, this entire vibe...

BIGBANG Returns: G-Dragon, Taeyang, and Daesung Reunite After 9 Years with an Iconic Performance at MAMA 2024

Did you see that performance? BIGBANG absolutely owned the stage! The KBX team, as die-hard fans of BIGBANG and G-Dragon, were completely blown away by their legendary comeback. It was a historic moment, and we’re...

Rosé and Bruno Mars' MAMA 2024 Performance Sparks Mixed Reactions

Blackpink's Rosé and Bruno Mars debuted their duet "APT." at the 2024 MAMA Awards on Friday, held at the Kyocera Dome in Osaka, Japan, drawing mixed reactions from fans and critics alike. The awards event...

Revolutionizing Skincare: Meet the Riddleshot Line and Its Innovative CICA REEDLE™ Technology at KBEAUTYX

The "CICA REEDLE™" contained in the Riddleshot line is a micro-sized mineral-derived fine particle ingredient designed to enhance the absorption of active components into the skin. Amid the rising demand for effective yet convenient home-care...

Perfumes Loved by Gen Z: The Creation Story of SW19's Signature Masterpiece

Marianne Nawrocki Sabatier is a globally celebrated perfumer and the lead professor at the Grasse Institute of Perfumery (GIP), part of PRODAROM, a prestigious French Perfumery Association with over 300 years of history. Renowned for...

TOOSTY × Chamisul Mouthwash Surpasses 1.2 Million Units Sold in Japan Just One Month After Launch

The collaborative mouthwash between Headquarter Co., Ltd.'s brand TOOSTY and Chamisul has gained immense popularity among local consumers, expanding its market presence. This collaboration product has been launched in major retailers such as Don Quijote,...

TikTok-Famous K-Beauty Brand Beauty of Joseon Launches First U.S. Popup to Target American Market

Alright, fam, if you’re not already obsessed with Beauty of Joseon, what are you even doing? 👀 We get it — K-beauty is a whole vibe, and Beauty of Joseon is leading the pack with...

PDRN: The New Must-Have in Anti-Aging Skincare

PDRN: The New Must-Have in Anti-Aging Skincare 🌱✨ Skincare fans are raving about **PDRN (Polydeoxyribonucleotide)**, a powerful ingredient known for its anti-aging and skin regeneration benefits. Originally used in clinical treatments for skin repair, PDRN...