KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

By Jina Lee

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

By Jina Lee

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

By Jina Lee

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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Fresh skincare? Is that even possible?” How Korea’s Sioris Won Over JYP — and Now KBX. This Is True Clean Beauty. Sioris Means It.

Have you ever heard of “fresh skincare”?Sounds strange, right? Like... skincare that’s fresh — as in, like vegetables? But it’s real. And it’s happening in Korea.The brand making it possible is called Sioris — short...

Vogue interviews Yang Tae-oh, the renowned space designer who reinvented himself as the beauty creator of Eath Library.

Yang Tae-oh, a space designer who became a beauty creator Space designer Yang Tae-oh becomes a beauty creator. The beautiful butterfly effect brought about by herbal tea that soothes sleepless nights. Q. I always feel...

#LISACHELLA Lisa didn’t just perform at Coachella—she owned it.

Let’s be real. Lisa didn’t just perform at Coachella—she owned it.From the second she stepped on stage, the vibe was unreal. The lights hit, the beat dropped, and boom—history was made. Main Character Energy Lisa...

Pleuvoir: A Fragrance to Remember Special Moments... Introducing the New 'The White' Collection

Fragrance holds the power to evoke memories. A scent experienced during a special moment can instantly take us back in time, no matter where we are. Pleuvoir is about to make those memories even more...

Jennie Beyond BLACKPINK: The Deep Meaning of 'Zen' and Her Powerful Solo Message

Recently, Jennie has ventured beyond her BLACKPINK identity, embarking on a solo journey that unveils a more personal and profound side of her artistry. One of her latest releases, 'Zen', carries a deep philosophical message. 'Zen,'...

Slow Down Aging, No Matter Your Age: Why 20-30 Somethings Are Hooked on the Slow-Aging Diet

In South Korea, the trend of "slow aging diets" (also known as "slow-aging eating habits") has gained significant popularity, especially among younger generations in their 20s and 30s. The movement, which focuses on slowing down...

Lisa, Doja Cat, and Raye Combine Forces on Disco-Tinged 'Born Again' – A Bold New Pop Era

Lisa from BLACKPINK has surprised us once again with her latest release, "Born Again", and this time, she’s stepping into a fresh musical direction. Gone are the hip-hop beats and high-energy dance tracks that we've...

BLACKPINK’s Jennie Shines in ‘Zen’ Video, Builds Excitement for ‘Ruby’

Just days after revealing her debut solo album, Jennie has dropped the music video for her latest track, “Zen.” On Friday (Jan. 24), the 29-year-old BLACKPINK star surprised fans with the release of the visually...

Hyoi Kim, CEO of Inertia, Selected for Forbes Korea's '30 Under 30, gaining recognition for its social impact with the proprietary eco-friendly absorbent LABOCELL™

Founded femtech startup Inertia during her PhD program at KAIST, gaining recognition for its social impact with the proprietary eco-friendly absorbent LABOCELL™ Hyoi Kim, CEO of femtech startup Inertia, has been featured in the Social...

Do You Have Sensitive Skin? Tips from MULGEO Brand Director! 3-Step Skincare Ritual for Sensitive Skin

MULGEO cares deeply about skin that adapts to ever-changing environmental conditions. During colder seasons, the indoor-outdoor temperature differences and dry air can increase skin sensitivity. Here are dermatologist-approved tips for a 3-step skincare ritual tailored...

Sana of TWICE Stuns in Prada at Milan Fashion Week. At this year’s Milan Fashion Week, she once again proved why she’s a global icon.

When it comes to fashion and star power, TWICE's Sana never fails to captivate. At this year’s Milan Fashion Week, she once again proved why she’s a global icon, stepping out in a stunning Prada...

Percent Science Reveals Cellinol-5: See Eye Wrinkles Reduce in Minutes

Skin aging begins as early as age 25, and the current trend of "slow aging" emphasizes early skincare to delay visible signs of aging. Percent Science introduces the Cellinol-5 line, a groundbreaking wrinkle-improvement and lifting...