KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

By Jina Lee

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

By Jina Lee

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

By Jina Lee

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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Together for LA: How We're Supporting the Community and Aiding Fire Victims, Inspired by Jamie Lee Curtis’s $1M Donation – How to Help Southern California Wildfire Victims

I heard that the famous actress Jamie Lee Curtis donated $1 million, and many large and small companies are stepping up to support the relief efforts. After looking into how we can contribute, we found...

LEEJAE: Pioneering the Ceramic Industry and Recognized as a Leading Korean Venture Company

MOHO Inc. Develops AI Solution for Automated Ceramic Product Design Review Using Digital Twin Data, Secures Investment from Kingsley Ventures, and Selected for TIPS Program  MOHO Inc. (CEO Lee Ho-Jun), a company specializing in the...

Bon Ugly" Launches as an Upcycling Clean Beauty Brand: Redefining Sustainable Skincare

Bon Ugly Launches New Sustainable Skincare Line with Upcycled Kelp Ingredient, Epseama™ Bon Ugly, the innovative upcycling vegan and clean beauty brand, has officially launched its new Firming Kelp skincare line, featuring four advanced slow-aging...

Neoplam Better Finger wins '2024 Brand of the Year' in the kitchenware category

he '2024 Brand of the Year Awards' ceremony, hosted by the Korea Consumer Brand Committee and organized by the Korea Economic Daily and the Korea Consumer Forum, was held at the Shilla Hotel in Jangchung-dong,...

[Pleuvoir Product Review] Ever Wondered What BLACKPINK Jennie Smells Like? Here's the Secret!

Ever Wondered What BLACKPINK Jennie Smells Like? Here's the Secret! Finally, we met! Introducing the Jennie Body Lotion by Pleuvoir—famous for being the body lotion that Jennie uses. The packaging is so beautiful, and the...

What Makes a Great Skincare Product? Insights from a 15-Year Cosmetic Researcher by Mulgeo

  Q. What are some good cosmetics recommended by a researcher with 15 years of experience?  A. Sometimes when my friends ask me what kind of cosmetics I like, I answer, “Don’t use products that...

Celltem Bio's Percent Science has been recognized as a bioactive ingredient cosmetic brand by the Korean Intellectual Property Office (KIPO).

Celltem Bio (formerly Celltem Pharmaceutical) announced that its cosmetic brand, Percent Science, has been officially recognized by the Korean Intellectual Property Office (KIPO) as a bioactive ingredient cosmetic brand. The active cosmetics recognized by KIPO...

TWICE Drops Fire MV for ‘Strategy’ Ft. Megan Thee Stallion – Pure Vibes! Their style is on point—modern, fresh, and prettier than ever!

TWICE has done it again, and this time, they’ve taken their charm to a whole new level with the release of their music video for ‘Strategy’ featuring none other than Megan Thee Stallion. This collaboration...

Nudara: From Olive Young's No.1 to Global Expansion with KBX as Exclusive Partner for U.S. Market Entry

Nudara, a niche fragrance brand celebrated for its unique and captivating scents, is making waves not just in Korea but across the globe. Recently crowned No.1 at Olive Young, the go-to destination for beauty enthusiasts...

Dreamy Duo: JENNIE’s Perfect Look and Makeup in 'Mantra' MV

JENNIE in the 'Mantra' MV is nothing short of mesmerizing. From her chic blue and pale pink tweed mini skirt paired with a knitted cropped cardigan, to her stunning pink-meets-sexy makeup look, this entire vibe...

BIGBANG Returns: G-Dragon, Taeyang, and Daesung Reunite After 9 Years with an Iconic Performance at MAMA 2024

Did you see that performance? BIGBANG absolutely owned the stage! The KBX team, as die-hard fans of BIGBANG and G-Dragon, were completely blown away by their legendary comeback. It was a historic moment, and we’re...

Rosé and Bruno Mars' MAMA 2024 Performance Sparks Mixed Reactions

Blackpink's Rosé and Bruno Mars debuted their duet "APT." at the 2024 MAMA Awards on Friday, held at the Kyocera Dome in Osaka, Japan, drawing mixed reactions from fans and critics alike. The awards event...