KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Designing the Future: BLACKPINK’s “GO” and the Rise of AI-Era Aesthetics

By Jina Lee

With the release of their latest teaser, BLACKPINK once again demonstrates why they are not merely participants in global pop culture, but architects of it. Their upcoming track, “GO,” appears to be more than a...

Unplain: A New Breed of K-Beauty—Skincare That Treats Your Skin Like an Ecosystem

By Jina Lee

As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...

Is Percent Science’s Serum Really Comparable to Augustinus Bader’s $550 The Elixir?

By Jina Lee

At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....

GLP-1 and Facial Sagging: Understanding Skin Density Loss — and How Cellinol-5 Helps Support Skin Elasticity

By Jina Lee

GLP-1–based weight loss has changed how many people experience transformation. Results often come quickly, and for many, that progress feels empowering. Alongside these changes, however, subtle shifts in facial skin can appear—changes that are less...

Kang Hee Jae’s Latest Favorite: Dermafactor — Beauty Insights from Korea’s Original Icon Who Redefines Aging

By Jina Lee

When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...

G-Dragon & Stray Kids Win Artist and Album of the Year at MAMA Hong Kong — A Night of Tears, Triumph, and New Beginnings

By Jina Lee

At the 2024 MAMA Awards in Hong Kong, both G-Dragon and Stray Kids claimed the show’s top honors — Artist of the Year and Album of the Year. But what truly captured the world’s attention...

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Slow Down Aging, No Matter Your Age: Why 20-30 Somethings Are Hooked on the Slow-Aging Diet

In South Korea, the trend of "slow aging diets" (also known as "slow-aging eating habits") has gained significant popularity, especially among younger generations in their 20s and 30s. The movement, which focuses on slowing down...

Lisa, Doja Cat, and Raye Combine Forces on Disco-Tinged 'Born Again' – A Bold New Pop Era

Lisa from BLACKPINK has surprised us once again with her latest release, "Born Again", and this time, she’s stepping into a fresh musical direction. Gone are the hip-hop beats and high-energy dance tracks that we've...

BLACKPINK’s Jennie Shines in ‘Zen’ Video, Builds Excitement for ‘Ruby’

Just days after revealing her debut solo album, Jennie has dropped the music video for her latest track, “Zen.” On Friday (Jan. 24), the 29-year-old BLACKPINK star surprised fans with the release of the visually...

Hyoi Kim, CEO of Inertia, Selected for Forbes Korea's '30 Under 30, gaining recognition for its social impact with the proprietary eco-friendly absorbent LABOCELL™

Founded femtech startup Inertia during her PhD program at KAIST, gaining recognition for its social impact with the proprietary eco-friendly absorbent LABOCELL™ Hyoi Kim, CEO of femtech startup Inertia, has been featured in the Social...

Do You Have Sensitive Skin? Tips from MULGEO Brand Director! 3-Step Skincare Ritual for Sensitive Skin

MULGEO cares deeply about skin that adapts to ever-changing environmental conditions. During colder seasons, the indoor-outdoor temperature differences and dry air can increase skin sensitivity. Here are dermatologist-approved tips for a 3-step skincare ritual tailored...

Sana of TWICE Stuns in Prada at Milan Fashion Week. At this year’s Milan Fashion Week, she once again proved why she’s a global icon.

When it comes to fashion and star power, TWICE's Sana never fails to captivate. At this year’s Milan Fashion Week, she once again proved why she’s a global icon, stepping out in a stunning Prada...

Percent Science Reveals Cellinol-5: See Eye Wrinkles Reduce in Minutes

Skin aging begins as early as age 25, and the current trend of "slow aging" emphasizes early skincare to delay visible signs of aging. Percent Science introduces the Cellinol-5 line, a groundbreaking wrinkle-improvement and lifting...

Together for LA: How We're Supporting the Community and Aiding Fire Victims, Inspired by Jamie Lee Curtis’s $1M Donation – How to Help Southern California Wildfire Victims

I heard that the famous actress Jamie Lee Curtis donated $1 million, and many large and small companies are stepping up to support the relief efforts. After looking into how we can contribute, we found...

LEEJAE: Pioneering the Ceramic Industry and Recognized as a Leading Korean Venture Company

MOHO Inc. Develops AI Solution for Automated Ceramic Product Design Review Using Digital Twin Data, Secures Investment from Kingsley Ventures, and Selected for TIPS Program  MOHO Inc. (CEO Lee Ho-Jun), a company specializing in the...

Bon Ugly" Launches as an Upcycling Clean Beauty Brand: Redefining Sustainable Skincare

Bon Ugly Launches New Sustainable Skincare Line with Upcycled Kelp Ingredient, Epseama™ Bon Ugly, the innovative upcycling vegan and clean beauty brand, has officially launched its new Firming Kelp skincare line, featuring four advanced slow-aging...

Neoplam Better Finger wins '2024 Brand of the Year' in the kitchenware category

he '2024 Brand of the Year Awards' ceremony, hosted by the Korea Consumer Brand Committee and organized by the Korea Economic Daily and the Korea Consumer Forum, was held at the Shilla Hotel in Jangchung-dong,...

[Pleuvoir Product Review] Ever Wondered What BLACKPINK Jennie Smells Like? Here's the Secret!

Ever Wondered What BLACKPINK Jennie Smells Like? Here's the Secret! Finally, we met! Introducing the Jennie Body Lotion by Pleuvoir—famous for being the body lotion that Jennie uses. The packaging is so beautiful, and the...