When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.
Long before the term “influencer” became a profession, she was already shaping aesthetic standards, defining elegance, and inspiring women across Korea.
And here’s something many people find surprising: Kang Hee-Jae is now in her 50s.
Yet her presence, glow, and style feel as youthful and refined as ever.
Some might call it an obsession with anti-aging — but that wouldn’t be accurate.
What truly defines her is dedication, not obsession. She has spent years developing a disciplined, thoughtful approach to skincare and wellness, choosing products that genuinely work and integrating them into a lifestyle of consistency and self-care.
Even now, she remains one of the most impactful style leaders in the country — someone whose recommendations can still sell out products within hours.
There are countless influencers today, yet Kang Hee-Jae stands in a category of her own. Her power isn’t just about beauty; it’s about taste.
Here’s what makes her timeless:
She doesn’t follow trends—she creates them
She curates a lifestyle, not just a look
She only recommends what she truly uses
Her audience spans generations with strong purchasing power
Her aesthetic sense has become a benchmark for many Korean women
This is why when Kang Hee-Jae says,
“I genuinely love this,”
the product instantly becomes a must-have nationwide.
Among her recent recommendations, one brand has been rising rapidly in popularity: Dermafactor.
Known for its:
high-performance skincare philosophy
clinically focused formulations
visible results
luxurious textures
Dermafactor has quickly gained a reputation as a “power brand” among beauty insiders.
And the fact that Kang Hee-Jae strongly endorsed it only amplified the excitement.
Her fans call it:
“Hee-Jae’s real pick — the one you absolutely need to try.”
In the end, trends come from people
Kang Hee-Jae remains influential because she has something rare:
a refined eye, consistency, and authentic trust.When she chooses a brand, it carries weight.
And we’re excited to bring one of her most loved picks—Dermafactor—straight to the global KBX community.
