We’re here to bring fresh, yet-to-be-discovered K-products to the global stage. Plus, our exclusive subscription service gives loyal customers early access to awesome perks and exclusive content.

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K-BRAND X, K-BEAUTY X is your ultimate Korean beauty, fashion, and living showroom and shopping destination. We’re not just a marketplace – we are an online showroom dedicated to growing alongside the brands we represent, supporting their journey to global success. Discover, shop, and connect with the most exciting and innovative K-brands across beauty, fashion, and lifestyle. We bring Korea’s finest products to the global stage, offering a seamless way to explore the best of K-culture. Our mission is to make K-brands not just known, but truly loved everywhere. The "X" symbolizes infinite possibilities – from finding your next holy grail product to immersing yourself in the world of K-beauty, fashion, and living. At KBRAND X, every discovery is curated to perfection!

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AND MORE+