Unplain: A New Breed of K-Beauty—Skincare That Treats Your Skin Like an Ecosystem
As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...
Is Percent Science’s Serum Really Comparable to Augustinus Bader’s $550 The Elixir?
At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....
New Korean Indie Brands We Love_