UNPLAIN

In this moment, I feel deeply in love with myself. A quiet, sensual ritual for everyday skin

Is Percent Science’s Serum Really

Comparable to Augustinus Bader’s $550 The Elixir?____Let's Discover

DEMAR3

Signature Estude Protector 5.2 Ampoule. SALE _____A rare ampoule you won’t easily find again — powered by wild botanicals and advanced skin science.

KOY Solid Volume Ampoule

WHIPPED GIFT

This Lovely Hair Perfume Keyring Set is our best-seller at KBX! No wonder it’s so popular — it’s literally the perfect gift. I even gave one to my friend yesterday 😆

Unplain: A New Breed of K-Beauty—Skincare That Treats Your Skin Like an Ecosystem

By Jina Lee

As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...

Is Percent Science’s Serum Really Comparable to Augustinus Bader’s $550 The Elixir?

By Jina Lee

At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....

GLP-1 and Facial Sagging: Understanding Skin Density Loss — and How Cellinol-5 Helps Support Skin Elasticity

By Jina Lee

GLP-1–based weight loss has changed how many people experience transformation. Results often come quickly, and for many, that progress feels empowering. Alongside these changes, however, subtle shifts in facial skin can appear—changes that are less...

Kang Hee Jae’s Latest Favorite: Dermafactor — Beauty Insights from Korea’s Original Icon Who Redefines Aging

By Jina Lee

When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...
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DEMAR3

This serum is seriously amazing. It tightens pores, fights wrinkles, and it even hit No.1 at Olive Young. Plus, it’s all natural, plant-based, and comes in a generous size. And guess what—KBX has it now at a crazy good sale price.

HOMETHERA x Yano Shiho

Japan’s top model Shiho Yano has chosen Homethera as the beauty device she trusts and uses for her daily care.!____Shiho Yano may be in her late 40s, yet she still flaunts a firm, youthful face line like she’s in her late 20s.

Percent Science

A 4-week miracle transformation for Super Anti-Aging Line featuring a Booster, Serum, and Cream.

LUCANUS

KBX best-selling luxury nail care brand, offering professional-grade, artisan-crafted products that combine refined aesthetics with exceptional performance.

MULGEO

As Korea’s leading high-performance vegan beauty brand, MULGEO is dedicated to achieving healthy skin with a minimalist approach

I chose INERTIA

Girls! Most ‘organic’ pads are only organic on the outside… but this one? Even the absorbent core is reinvented — that’s why it’s a real game-changer. And hey, it’s something we use all our lives, so of course this is the one. Premium, but so worth it.

OJOOK

Kids Bamboo Salt Toothpaste with nHA - Pure Dew

Meaningful Gifts, Handpicked by KBX

Finding the right gift is always so hard, but this place feels like my own little treasure box — full of the cutest and most beautiful finds.

Unplain x KBX

Ultra-niche luxury skincare brand, known for creating exclusive, limited-batch products.

LOUNGE WEAR

Discover lounge wear that blends cozy comfort with modern style — from playful, cute designs to sleek pieces perfect for relaxing at home or stepping out casually.
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New Korean Indie Brands We Love_