BORNTOSTANDOUT® (BTSO) is a cutting-edge Korean niche perfume brand redefining fragrance as a form of bold self-expression. With the motto “Too Loud. Too Bold. Too Much,” BTSO creates unique, provocative scents that break away from traditional norms. Designed for those who dare to stand out, each perfume tells a story—unapologetically loud, sensual, and unforgettable.