KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

By Jina Lee

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

By Jina Lee

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

By Jina Lee

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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Peptides in Korean Skincare: Elevating Your Skincare Ritual Game

  In recent years, K-beauty has become synonymous with innovation and quality, introducing unique ingredients and rituals that have transformed skincare routines worldwide. One of the rising stars in Korean skincare is peptides. Known for...

Muzigae Mansion: The Vegan Cosmetic Brand Captivating Gen MZ with Innovative Design

Vegan object cosmetic brand Muzigae Mansion, launched on February 25 this year, has quickly become a social media sensation despite being a newcomer. With its unique ‘package design’ and commitment to being ‘completely vegan,’ the...

Huxley Launches in 400 Costco Stores Across the U.S.

The contemporary beauty brand Huxley has expanded into approximately 400 Costco stores across the United States, strengthening its position as a standout K-indie beauty brand. Starting in January 2025, customers will be able to purchase...

Lisa mentioned her essential lip balm as a key part of her daily routine during her ELLE interview about "The White Lotus."

LISA’s officially cemented herself as a force—she’s not just a solo superstar and BLACKPINK icon but now a rising talent on The White Lotus. In her latest chat with ELLE, LISA spills all on her...

What Is Korean Skincare? And Why It's a Total Game Changer?

When someone says "Korean skincare," you might automatically think of glass-like skin, that dewy glow, or maybe even the famous 10-step routine. But Korean skincare is way more than just a viral trend on TikTok—it's...

Exploring LISA's Latest Solo Venture with "Rockstar": A Fusion of Style and Artistry

LISA, the talented member of BLACKPINK, has recently unveiled her much-anticipated solo single, "Rockstar." Produced by San Homaee and Ryan Tedder of OneRepublic, this energetic track blends early 2000s J hip-hop vibes with modern R&B...

TWICE Nayeon's Top Beauty Essentials: Must-Have Products for a Flawless Look

In an interview with Glamour, TWICE's Nayeon reveals her top eight beauty essentials. Her must-have items include a sunscreen that protects without leaving a white cast, a gentle but effective cleansing oil, and a lightweight...

Vely Vely Launches Glass Skin Line Capturing Global Beauty Trends

Vely Vely announced on the 1st the launch of its new Glass Skin line, featuring four products: essence, ampoule, cream, and lip balm. These new products capture the glass-skin trend made popular by influencers on...

TikTok Influencer My Lee Visits VELY VELY HQ After Achieving 600 Million Won in Product Sales!

Vely Vely announced that popular influencer Mai Ly visited Vely Vely's headquarters in person and recorded a total of 600 million won in sales during a two-hour TikTok live broadcast. In particular, the live broadcast...

Stray Kids' Felix Glows in Vogue Korea's February 2024 Issue, Featuring Laneige Lip Sleeping Mask

In the dazzling February 2024 issue of Vogue Korea, Felix of Stray Kids not only captivates with his striking visuals and impeccable fashion sense but also brings to light the Laneige Lip Sleeping Mask. This...

TWICE’s Jihyo Reveals Her Flawless Skin Secret with JUNG SAEM MOOL Cushion | Vogue Beauty Spotlight

In the latest Vogue Beauty Spotlight, TWICE’s Jihyo revealed her secret to flawless, radiant skin—and it’s all thanks to her favorite Korean cushion! Her pick? The JUNG SAEM MOOL Essential Skin Nuder Long Wear Cushion....

Oh! Michelle Yeoh’s Ageless Glow Revealed: The MEDICUBE Age-R Derma Shot Secret! ✨

Michelle Yeoh just dropped her ultimate age-defying beauty secret in Vogue, and it’s all about that glow-up! 🌟 She’s blending martial arts precision with MEDICUBE’s game-changing skincare, and the star product? The Age-R Derma Shot—her...