KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Designing the Future: BLACKPINK’s “GO” and the Rise of AI-Era Aesthetics

By Jina Lee

With the release of their latest teaser, BLACKPINK once again demonstrates why they are not merely participants in global pop culture, but architects of it. Their upcoming track, “GO,” appears to be more than a...

Unplain: A New Breed of K-Beauty—Skincare That Treats Your Skin Like an Ecosystem

By Jina Lee

As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...

Is Percent Science’s Serum Really Comparable to Augustinus Bader’s $550 The Elixir?

By Jina Lee

At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....

GLP-1 and Facial Sagging: Understanding Skin Density Loss — and How Cellinol-5 Helps Support Skin Elasticity

By Jina Lee

GLP-1–based weight loss has changed how many people experience transformation. Results often come quickly, and for many, that progress feels empowering. Alongside these changes, however, subtle shifts in facial skin can appear—changes that are less...

Kang Hee Jae’s Latest Favorite: Dermafactor — Beauty Insights from Korea’s Original Icon Who Redefines Aging

By Jina Lee

When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...

G-Dragon & Stray Kids Win Artist and Album of the Year at MAMA Hong Kong — A Night of Tears, Triumph, and New Beginnings

By Jina Lee

At the 2024 MAMA Awards in Hong Kong, both G-Dragon and Stray Kids claimed the show’s top honors — Artist of the Year and Album of the Year. But what truly captured the world’s attention...

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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Namwon, "The City of Love" in Korea

Discover Namwon: The "City of Love" in Korea 🇰🇷💖 If you’re into epic love stories, stunning views, and cool cultural vibes, Namwon in South Korea should definitely be on your radar. Located in Jeollabuk-do Province,...

Jeju SANNOLU, Famous for Its Delicious Matcha Latte in Jeju Island

  Cafe in West Jeju: Jeju SANNOLULocation & Address: 32 Nakwon-ro, Hangyeong-myeon, Jeju City Jeju SANNOLU is a cozy cafe located in a quiet area on the west side of Jeju, away from the bustling...

All About Lifting… Is It More Harm Than Good in Your 20s?

Non-surgical treatments like ‘ultrasound and radiofrequency lifting’ are popular for improving skin elasticity. As interest grows, so do myths such as, “Starting skin treatments in your 20s ages the skin faster,” or “Excessive treatments can...

Popular Korean Beauty Treatments Loved by Instagrammers

Face Care Eyebrow Lifting SurgeryEyebrow lifting enhances eye clarity by raising sagging eyelids, achievable through surgical and non-surgical methods. The surgical approach involves incisions around the eyebrow, repositioning the skin, and suturing. According to Director...

Isn’t Winter just stunning lately? Her makeup is absolutely on point!

Winter’s mesmerizing look in Whiplash has taken fans by storm. Her delicate yet striking makeup perfectly balances charm and sophistication. Here’s a step-by-step guide to help you recreate Winter’s alluring style with K-beauty essentials.  ...

Aespa’s Whiplash: The Global Hit and Its Fierce “Metallic” Makeup Look -– KBEAUTYX Uncovers the Secret

Aespa is back, turning heads globally with their latest release, Whiplash. Known for pushing boundaries with bold concepts, Whiplash is a prime example of how this K-pop powerhouse combines edgy music with unforgettable visuals. And...

Rosé's Secret Hair & Makeup Spot Revealed! #APT #APT

KBX - KBEAUTYX's secret agent has finally cracked the case of where Rosé got her hair and makeup done, LOL. We’ve got the scoop! 😎 #APT # APT Rosé made a stunning appearance at the...

Peptides in Korean Skincare: Elevating Your Skincare Ritual Game

  In recent years, K-beauty has become synonymous with innovation and quality, introducing unique ingredients and rituals that have transformed skincare routines worldwide. One of the rising stars in Korean skincare is peptides. Known for...

Muzigae Mansion: The Vegan Cosmetic Brand Captivating Gen MZ with Innovative Design

Vegan object cosmetic brand Muzigae Mansion, launched on February 25 this year, has quickly become a social media sensation despite being a newcomer. With its unique ‘package design’ and commitment to being ‘completely vegan,’ the...

Huxley Launches in 400 Costco Stores Across the U.S.

The contemporary beauty brand Huxley has expanded into approximately 400 Costco stores across the United States, strengthening its position as a standout K-indie beauty brand. Starting in January 2025, customers will be able to purchase...

Lisa mentioned her essential lip balm as a key part of her daily routine during her ELLE interview about "The White Lotus."

LISA’s officially cemented herself as a force—she’s not just a solo superstar and BLACKPINK icon but now a rising talent on The White Lotus. In her latest chat with ELLE, LISA spills all on her...

What Is Korean Skincare? And Why It's a Total Game Changer?

When someone says "Korean skincare," you might automatically think of glass-like skin, that dewy glow, or maybe even the famous 10-step routine. But Korean skincare is way more than just a viral trend on TikTok—it's...