KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

Top 5 Korean Hair Perfumes That Gen Z Can’t Stop Spraying

From on-the-go keyring vibes to salon-level serums, these hair mists are straight fire—fragrance, gloss, and glass-hair energy included. 🎖️ 1. WHIPPED Vegan Hair Perfume Keyring Set This is KBX’s currently bestselling favorite for a reason....

“Takedown” by TWICE Debuts at #199 on Global Spotify — and We’re Obsessed

“Takedown” by TWICE Debuts at #199 on Global Spotify — and We’re Obsessed They did it again.TWICE just dropped “Takedown” and debuted at #199 on the Global Spotify chart with over 1.1 million streams on...

Becoming My Golden Self: Why KPOP DEMON HUNTERS Hit So Deep

Why KPOP DEMON HUNTERS Hit So Hard — and How It Made Me Feel Golden You know that moment when something keeps popping up on your feed and you finally cave in? That was me...

Why Gwyneth Paltrow Loves Heretic Parfum

— A Sensual, Clean Fragrance Revolution She Can’t Get Enough Of When it comes to clean beauty, Gwyneth Paltrow is more than a trend follower — she’s a tastemaker. So when she publicly declared her...

[Baeksang Arts Awards] Radiant Like a Peacock – Suzy Shines in a Dress Inspired by Korea's Mother-of-Pearl Glow

At the 2025 Baeksang Arts Awards, the red carpet was full of glitz and glamour—but no one stole the spotlight quite like Suzy.Draped in a dress that shimmered with the iridescence of a thousand colors,...

So Stunning Jennie, Rosé, and Lisa at Met Gala 2025

Once again, BLACKPINK didn’t just attend the Met Gala — they owned it. At the 2025 Met Gala, all eyes were on Jennie, Rosé, and Lisa as they brought their unique energy, high fashion, and...