We’re excited to welcome CLE Cosmetics to KBX. At KBX, we’re always looking for Korean beauty brands that bring something genuinely different — not simply another product or another trend, but a thoughtful approach to...

With the release of their latest teaser, BLACKPINK once again demonstrates why they are not merely participants in global pop culture, but architects of it. Their upcoming track, “GO,” appears to be more than a...

As K-Beauty continues to expand globally at an unprecedented pace, Unplain is gaining attention for taking a quieter, more deliberate approach. Rather than competing on viral ingredients or instant results, the brand is built around...

At KBX, we don’t simply onboard brands. We take time to understand the questions they are asking and how real users are responding over time. Occasionally, brands share meaningful insights from their own customer experiences....

GLP-1–based weight loss has changed how many people experience transformation. Results often come quickly, and for many, that progress feels empowering. Alongside these changes, however, subtle shifts in facial skin can appear—changes that are less...

When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...