For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥

HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s Jennie, has now passed the torch to Felix — and the internet is losing it. From his deep voice to his bold-yet-graceful vibe, Felix is redefining what it means to be a “Seoulista.” 🖤🤍

The debut campaign, “Let Your Glow Speak,” shows Felix front and center with HERA’s Reflection Skin Glow Foundation, proving glow isn’t just for girls anymore. ✨

And here’s the tea: HERA is also dropping a brand-new shade of its cult-favorite Sensual Nude Gloss called ‘Brownie Boy’ 🍫💋 — inspired by Felix’s nickname and his love of baking brownies. (Launch date still under wraps 👀)

This isn’t just a brand partnership; it’s a cultural shift. Felix is writing a new chapter in K-Beauty — and the world is watching. 🌍💫

👉 From Jennie to Felix, HERA just made the boldest move yet.