When you talk about the evolution of Korean beauty culture, there is one name that consistently rises to the top: Kang Hee-Jae.Long before the term “influencer” became a profession, she was already shaping aesthetic standards,...

At the 2024 MAMA Awards in Hong Kong, both G-Dragon and Stray Kids claimed the show’s top honors — Artist of the Year and Album of the Year. But what truly captured the world’s attention...

At Percent Science, we believe in honest, science-driven skincare that empowers people to make better choices for themselves. That belief shines even brighter when we meet visionary partners who share the same spirit of authenticity,...

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

From on-the-go keyring vibes to salon-level serums, these hair mists are straight fire—fragrance, gloss, and glass-hair energy included. 🎖️ 1. WHIPPED Vegan Hair Perfume Keyring Set This is KBX’s currently bestselling favorite for a reason....

“Takedown” by TWICE Debuts at #199 on Global Spotify — and We’re Obsessed They did it again.TWICE just dropped “Takedown” and debuted at #199 on the Global Spotify chart with over 1.1 million streams on...

Why KPOP DEMON HUNTERS Hit So Hard — and How It Made Me Feel Golden You know that moment when something keeps popping up on your feed and you finally cave in? That was me...