Hy Postbiotic Soda Will Zero
Hy Postbiotic Soda Will Zero
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ABOUT THE BRAND
hy was founded in 1969 and is one of Korea’s most iconic health and wellness companies, widely recognized for shaping the country’s daily probiotic and inner-health culture. With over five decades of heritage rooted in fermentation science and last-mile health distribution, hy has evolved from a trusted domestic brand into a modern wellness company collaborating with global icons such as Son Heung-min and BTS. By partnering with world-class athletes and K-pop superstars who represent performance, longevity, and global influence, hy connects its long-standing expertise in probiotics and functional nutrition with today’s globally minded, health-conscious consumers—bridging K-healthcare heritage with contemporary lifestyle culture.
hy Postbiotic Soda Will Zero is a refreshing Korean zero-sugar soda developed exclusively for the US market, designed to suit modern, wellness-focused lifestyles.
Lightly carbonated and inspired by a postbiotic concept, this beverage delivers crisp refreshment without added sugar, making it easy to enjoy throughout the day.
What makes Will Zero especially unique is its smooth, milk-inspired base combined with gentle carbonation — a flavor profile that has been widely popular in Korea and was thoughtfully adapted for US consumers. The result is a clean, creamy-yet-refreshing taste that feels familiar, comforting, and easy to drink.
Crafted by hy, a trusted Korean food and beverage brand with over 50 years of heritage, this US Exclusive line reflects a balance between Korean innovation and American taste preferences.
Available only in the United States, Will Zero fits naturally into daily routines centered on refreshment, balance, and mindful choices.
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