hy was founded in 1969 and is one of Korea’s most iconic health and wellness companies, widely recognized for shaping the country’s daily probiotic and inner-health culture. With over five decades of heritage rooted in fermentation science and last-mile health distribution, hy has evolved from a trusted domestic brand into a modern wellness company collaborating with global icons such as Son Heung-min and BTS. By partnering with world-class athletes and K-pop superstars who represent performance, longevity, and global influence, hy connects its long-standing expertise in probiotics and functional nutrition with today’s globally minded, health-conscious consumers—bridging K-healthcare heritage with contemporary lifestyle culture.