Hy Protein Will Matcha
Hy Protein Will Matcha
-Shipping times depend on brand prep.
ABOUT THE BRAND
hy was founded in 1969 and is one of Korea’s most iconic health and wellness companies, widely recognized for shaping the country’s daily probiotic and inner-health culture. With over five decades of heritage rooted in fermentation science and last-mile health distribution, hy has evolved from a trusted domestic brand into a modern wellness company collaborating with global icons such as Son Heung-min and BTS. By partnering with world-class athletes and K-pop superstars who represent performance, longevity, and global influence, hy connects its long-standing expertise in probiotics and functional nutrition with today’s globally minded, health-conscious consumers—bridging K-healthcare heritage with contemporary lifestyle culture.
hy Protein Will Matcha is a clean, refreshing protein beverage with a refined matcha flavor and a smooth finish.
It is especially popular among office workers and young professionals who want a light, calming option that fits naturally into their daily routine.
The subtle bitterness of matcha balances the protein base, creating a taste that feels sophisticated, not heavy or artificial.
Many consumers enjoy it as a modern meal replacement or as a gentle alternative to coffee — which is why this flavor is currently gaining strong momentum.
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