KBX Journal drops stories straight outta Korea — from K-entertainment vibes to brand buzz and founder glow-ups.

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...

🌿 Honest Review: IVOSKIN Intensive Cica Repair Cream – The Best Value Skincare Find

By Jina Lee

I have to tell you about this cream I’ve been using recently – the IVOSKIN Intensive Cica Repair Cream. Honestly, it feels like one of those hidden gems you stumble upon that makes you wonder,...

The K-Beauty Device Master Guide by KBX — Inspired by Korea’s Famous Reviewer “Office Worker"

By Jina Lee

If you follow Korean beauty on YouTube, you’ve probably seen "Office Worker B" — one of Korea’s most famous product reviewers — who recently did a massive roundup of almost every beauty device made in...

Top 5 Korean Hair Perfumes That Gen Z Can’t Stop Spraying

By Jina Lee

From on-the-go keyring vibes to salon-level serums, these hair mists are straight fire—fragrance, gloss, and glass-hair energy included. 🎖️ 1. WHIPPED Vegan Hair Perfume Keyring Set This is KBX’s currently bestselling favorite for a reason....

KBX Journal - Stories of Brands, Entertainment News & Founder Journeys

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Isn’t Winter just stunning lately? Her makeup is absolutely on point!

Winter’s mesmerizing look in Whiplash has taken fans by storm. Her delicate yet striking makeup perfectly balances charm and sophistication. Here’s a step-by-step guide to help you recreate Winter’s alluring style with K-beauty essentials.  ...