He says this scent is unforgettable every time I wear it.

The floral vibe BLACKPINK’s Jennie loves — soft, elegant, and addictive. Not just a perfume, but your skin’s new aura.

VISIT PLEUVOIR

Song Hye Kyo X Chaumet: Captivating Fall Smoky Look in Vogue

By Jina Lee

Korea’s beloved actress Song Hye Kyo has once again proven her timeless allure in her latest Vogue feature, this time in collaboration with the French high jewelry house Chaumet. With her chic short hairstyle and...

Kim Kardashian’s Visit Puts Korean Skin Treatments in the Global Spotlight

By Jina Lee

When news broke that Kim Kardashian visited South Korea and stopped by a clinic for skin treatments, the beauty world lit up with speculation. Which clinic did she choose? What kind of procedure did she...

Rosé’s VMA Win: What It Means for Korea and Beyond

By Jina Lee

At the recent MTV VMAs, BLACKPINK’s Rosé won Song of the Year, earning cheers from fans worldwide. In her speech, she thanked Bruno Mars, her fellow members, and even herself with humor and confidence. But...

Stray Kids’ Felix Makes History as HERA’s First Male Global Ambassador

By Jina Lee

For the first time ever, HERA has chosen a male Global Ambassador — and it’s none other than Felix of Stray Kids! 💄🔥 HERA, once synonymous with the ultimate girl crush image thanks to BLACKPINK’s...
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BRAEN

Meet BAREN’s famous foot care product, known as the ‘Toe Eraser.

WHIPPED GIFT

This Lovely Hair Perfume Keyring Set is our best-seller at KBX! No wonder it’s so popular — it’s literally the perfect gift. I even gave one to my friend yesterday 😆

DEMAR3

This serum is seriously amazing. It tightens pores, fights wrinkles, and it even hit No.1 at Olive Young. Plus, it’s all natural, plant-based, and comes in a generous size. And guess what—KBX has it now at a crazy good sale price.

HOMETHERA x Yano Shiho

Japan’s top model Shiho Yano has chosen Homethera as the beauty device she trusts and uses for her daily care.!____Shiho Yano may be in her late 40s, yet she still flaunts a firm, youthful face line like she’s in her late 20s.

Percent Science

A 4-week miracle transformation for Super Anti-Aging Line featuring a Booster, Serum, and Cream.

Eath Library

The first beauty premium brand to modernize Korean traditional medicine. - Experience our signature 'The Pure Wonder' Active Serum.

MULGEO

As Korea’s leading high-performance vegan beauty brand, MULGEO is dedicated to achieving healthy skin with a minimalist approach

I chose INERTIA

Girls! Most ‘organic’ pads are only organic on the outside… but this one? Even the absorbent core is reinvented — that’s why it’s a real game-changer. And hey, it’s something we use all our lives, so of course this is the one. Premium, but so worth it.

Theralogic x KBX

Premium Vegan Derma Skincare powered by 66 Korean dermatologists and 560,000+ clinical cases.

Meaningful Gifts, Handpicked by KBX

Finding the right gift is always so hard, but this place feels like my own little treasure box — full of the cutest and most beautiful finds.

Unplain x KBX

Ultra-niche luxury skincare brand, known for creating exclusive, limited-batch products.

Supperegg

Luxe, Vegan, Effortlessly Minimal.
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