[Beauty of Joseon] Glow Deep Serum: Rice + Alpha-Arbutin 30ml
[Beauty of Joseon] Glow Deep Serum: Rice + Alpha-Arbutin 30ml
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ABOUT THE BRAND
Beauty of Joseon is a K-Beauty brand inspired by traditional Korean beauty secrets from the Joseon Dynasty. Known for its use of natural herbal ingredients and Hanbang (Korean traditional medicine), it offers gentle yet effective skincare for hydration, brightening, and soothing sensitive skin. Best-sellers like the Relief Sun: Rice + Probiotics and Glow Serum blend time-honored wisdom with modern science, making it a global favorite for radiant, healthy skin.
This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.
Rice bran water 68%
Rice has played a very important role as a staple food and skin care ingredient in Korean history.
In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.
Alpha-Arbutin 2%
Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.
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