Bon Ugly Launches New Sustainable Skincare Line with Upcycled Kelp Ingredient, Epseama™

Bon Ugly, the innovative upcycling vegan and clean beauty brand, has officially launched its new Firming Kelp skincare line, featuring four advanced slow-aging products. These products are powered by Epseama™, a patented antioxidant ingredient derived from discarded kelp, marking a significant step in the brand’s commitment to sustainability and eco-conscious beauty.

Upcycled Kelp: A Breakthrough Ingredient for Sustainable Beauty

The new Firming Kelp line combines cutting-edge skincare technology with sustainable practices. By using Epseama™, a powerful antioxidant extracted from kelp that would otherwise be discarded, Bon Ugly is redefining clean beauty. This patented ingredient offers multiple benefits, including anti-aging properties, while reducing environmental impact.

The Firming Kelp collection is designed to deliver dual-action benefits: whitening and wrinkle improvement. Formulated with a unique blend of pineapple ceramide, carrot collagen, and panthenol, these products provide a nourishing and effective solution for anyone looking to enhance their skincare routine with clean, eco-friendly ingredients.

Positive Reception and Industry Recognition

Since its debut, Bon Ugly has quickly gained recognition in the skincare industry. As of May 13, 2024, the brand’s products ranked 2nd in the sheet mask anti-aging category and 5th in the essence/ampoule/serum anti-aging category on Hwahae, Korea’s top beauty app. The positive response from consumers reflects the brand’s commitment to both product quality and sustainability.

Bon Ugly: A New Brand with a 20-Year Legacy

Bon Ugly is a new brand launched by Jamin Kyung Co., Ltd., a company with a long history in natural skincare since its founding in 2004. With two decades of expertise, Bon Ugly was created to commemorate the company’s 20th anniversary. This launch represents an exciting new chapter as the brand seeks to expand its product lineup and enter the global beauty market.

Global Expansion Plans and U.S. Market Entry

In addition to its strong domestic presence, Bon Ugly is set to make waves internationally. The brand has partnered with KBX to expand into the U.S. market, marking a significant step in its global strategy. With the growing demand for sustainable, vegan, and clean beauty products, Bon Ugly is poised to become a key player in the worldwide beauty industry.