— A Sensual, Clean Fragrance Revolution She Can’t Get Enough Of

When it comes to clean beauty, Gwyneth Paltrow is more than a trend follower — she’s a tastemaker. So when she publicly declared her love for Heretic Parfum, the world took notice. 

100% Natural. Seriously.

Heretic Parfum doesn’t just say it’s clean — it actually is. Every fragrance is made with plant-based essential oils, organic sugarcane alcohol, and no synthetic ingredients. In a beauty world overflowing with “clean-ish” marketing, Heretic’s full transparency and true commitment to natural ingredients sets it apart.

Sensual, Unexpected Scents

From “Dirty Rose” to “Florgasm”, Heretic’s scents are anything but boring. They’re bold, earthy, spicy, and deeply sensual — designed to evolve with your skin and mood.

Gwyneth has even collaborated with Heretic to create the now-iconic “This Smells Like My Vagina” candle — a cheeky, empowering scent that sparked global conversation. Heretic doesn't shy away from sensuality — it embraces it.

Provocative But Purposeful

Heretic’s founder, Douglas Little, approaches perfumery like art. The names are provocative, but the intent is clear: to break down taboos, to explore scent as self-expression, and to build a deeper connection to nature and to self.

While Heretic Parfum isn’t Korean-founded, it perfectly aligns with what KBX believes in — self-expression, clean beauty, and a little bit of boldness. Our team at KBX happens to be full of fragrance lovers, so we couldn’t resist bringing this brand into our curation.