TOOSTY × Chamisul Mouthwash Surpasses 1.2 Million Units Sold in Japan Just One Month After Launch

TOOSTY × Chamisul Mouthwash Surpasses 1.2 Million Units Sold in Japan Just One Month After Launch
Image Source @ Headquater

The collaborative mouthwash between Headquarter Co., Ltd.'s brand TOOSTY and Chamisul has gained immense popularity among local consumers, expanding its market presence.

This collaboration product has been launched in major retailers such as Don Quijote, AEON Mall, and large drugstores, continuing the K-brand trend with its excellent quality and unique brand concept since its release in September.

This product combines the clean taste of Chamisul with TOOSTY’s unique recipe, creating a delicious and refreshing mouthwash that has garnered positive feedback from Japanese consumers for its superior quality and convenient use.

The mouthwash line includes four varieties: Original, Shine Muscat, Plum, and Peach, each with its own distinct flavor:

  • Original offers a mild and clean taste, perfect for everyday freshness.
  • TOOSTY X Chamisul Mouthwash Original - KBEAUTY X
  • Shine Muscat provides a charming and vibrant green grape flavor.
  • TOOSTY X Chamisul Mouthwash Muscat - KBEAUTY X
  • Peach is a date booster with its soft, juicy peach flavor.
  • TOOSTY X Chamisul Mouthwash Peach - KBEAUTY X
  • Plum gives a refreshing twist with its tangy and slightly sour red plum taste.

TOOSTY X Chamisul Mouthwash Plum - KBEAUTY X

TOOSTY’s dental care products are available in South Korea at Olive Young, The Hyundai, Nice Weather, Ananti Hotel, and Lotte Department Store, and all items can be purchased through the official website.

TOOSTY's Japan marketing manager announced plans to expand the brand in Japan as a lifestyle brand with the motto 'Your Taste, Your Better Living,' adding a new cosmetics lineup on October 25 to further grow their presence in the market.

This time, TOOSTY is set to enter the U.S. market and has decided to partner with KBEAUTYX, a platform e-commerce company.