In particular, the live broadcast on the 24th recorded an unusually high viewership of 115,000 views, and the company reported that from the middle of the live broadcast, there was a situation where it became difficult to sell any more due to lack of stock.

A Vely Vely official said, “My Lee has previously promoted the Vely Vely Bakuchiol 100ml large-capacity ampoule through a collaboration with Vely Vely.” “Thanks to its popularity, Vely Vely products have become known to many people around the world.”

He added, “We will continue to collaborate with My Lee and make it a brand that leads K-beauty in the global market with more diverse events.