The contemporary beauty brand Huxley has expanded into approximately 400 Costco stores across the United States, strengthening its position as a standout K-indie beauty brand.

Starting in January 2025, customers will be able to purchase Huxley’s best-selling Conditioning Essence Toner Pre-Shape and Cleansing Gel Duo Set online, with plans to introduce additional product lines in the near future.

A Huxley spokesperson shared, “Costco’s unique position in offering daily lifestyle essentials makes this partnership significant beyond simple distribution. It not only raises global consumer awareness but highlights Huxley’s proven product quality and brand recognition.”

The Conditioning Essence Toner Free Shape, a highly moisturizing essence toner enriched with premium Moroccan Sahara ingredients, has topped Olive Young’s overall ranking and secured the #1 spot in the 2024 Glowpick Essence Toner category. Formulated with cactus-fermented water through a 100% natural process, it provides deep hydration and quickly revitalizes the skin.

Huxley’s main ingredient, cactus seed oil from cacti grown in the harsh Moroccan Sahara, is central to its mission of delivering effective beauty solutions. Currently, Huxley’s products are available in about 60 countries, including the U.S., Russia, Germany, Spain, and Vietnam.