Have you ever heard of “fresh skincare”?
Sounds strange, right? Like... skincare that’s fresh — as in, like vegetables?

But it’s real. And it’s happening in Korea.
The brand making it possible is called Sioris — short for “Simple and Original.”
They’re redefining clean beauty with a standard that’s almost unbelievable.

Sioris uses only seasonal, organic ingredients grown in Korea’s nutrient-rich soil.
They harvest and produce within the same season, and never let a product sit beyond its natural freshness.
No mass production. No long shelf lives. Just fresh, honest skincare, the way nature intended.

And here’s where it gets even more interesting.

J.Y. Park (JYP) — yes, the K-pop legend himself — struggled with severe atopic dermatitis.
He tried Sioris, and was so impressed by its purity and effectiveness that he personally invested in the brand.
No sponsorship, no marketing deal — just pure admiration and trust.
That’s how real this brand is.

But you might wonder — if it’s that amazing, why haven’t we heard more?
Because Sioris doesn't rush.
They move at the pace of nature, not the market.
They inspect every single ingredient, use only what naturally thrives in Korea, and refuse to compromise for speed or profit.

And now, the world is starting to notice.

Sioris recently landed in Bloomingdale’s in the U.S.,
and KBX (Kbeautyx.com) — a key player in bringing Korean beauty to global audiences — has stepped in to support and expand their reach.
KBX recognized the authenticity and potential of Sioris and is now actively helping the brand grow while staying true to its values.

This isn’t just skincare.
It’s fresh, safe, honest — and it’s changing the definition of what beauty can be.

The KBX team recently returned from Korea, where we had the chance to meet the founder of Sioris in person. An interview is coming soon — but what we can say now is this: we were truly inspired by their fearless commitment to doing things the right way. It’s rare, it’s real — and we’re proud to support it.