Founded femtech startup Inertia during her PhD program at KAIST, gaining recognition for its social impact with the proprietary eco-friendly absorbent LABOCELL™ Hyoi Kim, CEO of femtech startup Inertia, has been featured in the Social...

MULGEO cares deeply about skin that adapts to ever-changing environmental conditions. During colder seasons, the indoor-outdoor temperature differences and dry air can increase skin sensitivity. Here are dermatologist-approved tips for a 3-step skincare ritual tailored...

Skin aging begins as early as age 25, and the current trend of "slow aging" emphasizes early skincare to delay visible signs of aging. Percent Science introduces the Cellinol-5 line, a groundbreaking wrinkle-improvement and lifting...

Bon Ugly Launches New Sustainable Skincare Line with Upcycled Kelp Ingredient, Epseama™ Bon Ugly, the innovative upcycling vegan and clean beauty brand, has officially launched its new Firming Kelp skincare line, featuring four advanced slow-aging...

Ever Wondered What BLACKPINK Jennie Smells Like? Here's the Secret! Finally, we met! Introducing the Jennie Body Lotion by Pleuvoir—famous for being the body lotion that Jennie uses. The packaging is so beautiful, and the...

  Q. What are some good cosmetics recommended by a researcher with 15 years of experience?  A. Sometimes when my friends ask me what kind of cosmetics I like, I answer, “Don’t use products that...

Celltem Bio (formerly Celltem Pharmaceutical) announced that its cosmetic brand, Percent Science, has been officially recognized by the Korean Intellectual Property Office (KIPO) as a bioactive ingredient cosmetic brand. The active cosmetics recognized by KIPO...

Nudara, a niche fragrance brand celebrated for its unique and captivating scents, is making waves not just in Korea but across the globe. Recently crowned No.1 at Olive Young, the go-to destination for beauty enthusiasts...

The "CICA REEDLE™" contained in the Riddleshot line is a micro-sized mineral-derived fine particle ingredient designed to enhance the absorption of active components into the skin. Amid the rising demand for effective yet convenient home-care...

Marianne Nawrocki Sabatier is a globally celebrated perfumer and the lead professor at the Grasse Institute of Perfumery (GIP), part of PRODAROM, a prestigious French Perfumery Association with over 300 years of history. Renowned for...

The collaborative mouthwash between Headquarter Co., Ltd.'s brand TOOSTY and Chamisul has gained immense popularity among local consumers, expanding its market presence. This collaboration product has been launched in major retailers such as Don Quijote,...

Alright, fam, if you’re not already obsessed with Beauty of Joseon, what are you even doing? 👀 We get it — K-beauty is a whole vibe, and Beauty of Joseon is leading the pack with...